A copywriter was traditionally a person who wrote copy for advertisements – slogans, taglines, and promotional copy that appeared in ads. However, the last decade has seen a massive shift in the way that companies, brands, and individuals communicate. Copywriting now encapsulates writing promotional material across platforms, writing for social media, writing annual reports, and writing blogs – just to name a few.
If you’re interested in becoming a copywriter in Singapore, there are some tips.1. Get a portfolio
A portfolio, or a ‘book’ in industry jargon, is essential for you to become a copywriter. There are two ways in which you can create your portfolio. You could use work you’ve done from jobs and internships. Or, you could could create ‘spec’ work, which is short for ‘speculative’ work. To create spec work, you need to look at the types of ads, genres, and products that you’d like to work with, and create promotional copy for them on your own.
2. Understand the industry
Singapore is a very digital society with high penetrations of social media and mobile devices. Many traditional advertising agencies have given way, in general, to two types of agencies. One type is a full-service firm that does everything from print design to web design, and mobile applications to event planning. The other type of agency is a highly specialized agency that brings a depth of expertise to the table. Decide which of these agencies you prefer, and tailor your search accordingly.
3. Consider freelancing
Freelance copywriters are found all over Singapore, but this doesn’t mean that you can’t give freelancing a shot. You might find it difficult to get started but some freelance experience is a good way to build up a résumé so that you can get a job in an agency.
4. Network Intelligently
This can never be said enough. You need to let people know what you’re doing. Go to as many networking events and social events as you can, and let your friends and family know what you’re doing and what kind of work you’re looking for. Create a business card for yourself and pass it around.
5. Be visible online
Your social media presence and blog are imperative tools in your quest to be a copywriter. Many jobseekers in Singapore use social networks to find positions – so make sure that your profiles on Facebook, LinkedIn, Twitter, and any other social media platforms you use are updated and active. Use your blog to show off what you can do.
6. Copywriting isn’t for everyone.
This may seem counterintuitive to helping you find a position, but it makes a difference to your job search. For some budding copywriters, writing is a way to get into other fields such as design, video production, or theater. This is perfectly fine, because a good background in writing and communication is always helpful. However, make sure you know your goals as clearly as possible so that you can map your way forward with awareness and common sense.
If you have any other questions about becoming a copywriter, please contact Quantico. If you’d like to be a copywriter at Quantico Copywriting Singapore, you can access our careers portal, or test your skills.
Comments or questions are welcome.