Archive for May, 2012

Copywriting Tips: Overcoming Writers’ Block

Written by Quantico Copywriting on . Posted in Copywriting Agency Singapore

Writer’s Block is a dreaded syndrome that creeps up on even the greatest writers. No writer has escaped it and it’s an inevitability that every single copywriter or author will have to experience.

Margaret Atwood, acclaimed author of The Handmaid’s Tale , once famously declared, “If I waited for perfection, I would never write a word.” While the concept can make writers uneasy, it’s a necessary habit to develop as a writer.

Does good grammar really matter?

Written by Quantico Copywriting on . Posted in Copywriting Agency Singapore

Confusing? It can be!

 

Does good grammar matter anymore?

The Internet seems to be filled with two groups of people – each representing their own attitudes towards grammar (and spelling, and punctuation). There’s the group whose attitude towards grammar is cavalier to say the least; this is the group which uses whose and who’s interchangeably, and tosses apostrophes randomly at status updates and tweets, hoping they’ll land in the correct place. Then there’s the group which will remain calm and open-minded when reading websites which hack at their political and spiritual beliefs, but begin hyperventilating at the sight of any mix-up between your and you’re.