Copywriting Tips: Overcoming Writers’ Block

Written by Quantico Copywriting on . Posted in Copywriting Agency Singapore

Writer’s Block is a dreaded syndrome that creeps up on even the greatest writers. No writer has escaped it and it’s an inevitability that every single copywriter or author will have to experience.

Margaret Atwood, acclaimed author of The Handmaid’s Tale , once famously declared, “If I waited for perfection, I would never write a word.” While the concept can make writers uneasy, it’s a necessary habit to develop as a writer.

Does good grammar really matter?

Written by Quantico Copywriting on . Posted in Copywriting Agency Singapore

Confusing? It can be!

 

Does good grammar matter anymore?

The Internet seems to be filled with two groups of people – each representing their own attitudes towards grammar (and spelling, and punctuation). There’s the group whose attitude towards grammar is cavalier to say the least; this is the group which uses whose and who’s interchangeably, and tosses apostrophes randomly at status updates and tweets, hoping they’ll land in the correct place. Then there’s the group which will remain calm and open-minded when reading websites which hack at their political and spiritual beliefs, but begin hyperventilating at the sight of any mix-up between your and you’re.

Top 5 Websites to Learn Languages

Written by Quantico Copywriting on . Posted in Copywriting Agency Singapore

It’s always fun to learn a new language, and it’s become easier than ever with a slew of online resources. In a city like Singapore, it’s common to meet people – friends and clients – from a great variety of linguistic backgrounds. For copywriters, it’s especially important to understand the nuances of other languages, particularly when working on trans-national projects.  That why we’ve scoured the web, asked the learners, and tried things out ourselves to bring you what we feel are the five best online resources for language learning. 

How To Become A Copywriter in Singapore

Written by Quantico Copywriting on . Posted in Copywriting Agency Singapore

A copywriter was traditionally a person who wrote copy for advertisements – slogans, taglines, and promotional copy that appeared in ads. However, the last decade has seen a massive shift in the way that companies, brands, and individuals communicate. Copywriting now encapsulates writing promotional material across platforms, writing for social media, writing annual reports, and writing blogs – just to name a few.

If you’re interested in becoming a copywriter in Singapore, there are some tips.

Dude: The origins and possible future of a popular slang term

Written by Quantico Copywriting on . Posted in Copywriting Agency Singapore

Dude. 

Its usage among men, especially young men, is ubiquitous. Its appearance in the title of a movie,  Dude Where’s My Car , has firmly entrenched it in popular culture – but that is not to say that the usage had been around for a long time before the movie.

With multiple meanings and usage, it should be easy to find out the origins of the word, right? Not really.

Language’s Impact on Decision-Making

Written by Quantico Copywriting on . Posted in Copywriting Agency Singapore

Learning a foreign language has a lot of benefits – easier travel, making friends, or just stretching the mind. But here’s another benefit of learning a foreign language: it makes your decisions more rational. At least, that’s what researchers at the University of Chicago found –  in two sets of experiments. Participants in the studies were native English speakers who also spoke another language, and they answered a set of questions about risk-oriented situations such as curing a viral disease and placing a bet.

Website Copywriting

Written by Quantico Copywriting on . Posted in Copywriting Agency Singapore

Copywriting for website and digital content has its own requirements. Singapore is rife with websites of every variety imaginable. And while Singapore is considered technologically advanced in many ways, the consideration brings plenty of dilemmas to the best method of copywriting for websites and digital content.